Amazon releases new Fire tablets with a starting price of $99

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On Wednesday, Amazon released the most recent iterations of its Fire 8 tablets. The Fire HD 8 costs $99, the Fire HD 8 Plus is $120, and the Fire HD 8 Kids and Fire HD 8 Kids Pro are each $150. These are the four new variants.

In comparison to Apple’s iPads, the Fire tablets are less expensive. Amazon’s gadgets act as entry points into the company’s ecosystem of services, including the Alexa voice assistant, music, books, and apps, in contrast to Apple, which derives the majority of its revenue from selling hardware.

All four tablets will be available for preorder Wednesday and will begin shipping next month. The new generation of Fire 8 tablets are thinner, lighter, and faster than the previous versions, according to Amazon.

The $100 Fire HD 8 is 30% faster than its predecessor. It has 13 hours of battery life, an hour longer than the previous device. It has USB-C charging, and like the prior version, it will be fully charged after five hours.

Amazon also says the HD 8 is twice as durable as the iPad Mini in tumble tests.

The Fire HD Plus is going up by $30. It’s fully charged after three hours and has a faster processor than the base model. The Plus also supports wireless charging and has a sharper camera.

The $150 Fire HD Kids and Kids Pro comes with a one-year subscription to Amazon Kids+, which includes content such as books, apps and games. For an extra $10, Amazon will also sell Disney Mickey and Princess cases.

In addition to unveiling the new devices, Amazon said it will make its feature Tap to Alexa available on Fire tablets. That allows customers to use Alexa via touch instead of voice, helping improve access for people with speech and mobility challenges.

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