Brazil’s Decision To Disallow iPhone Sale Without Charging Adapter


The Brazilian government has issued a stop to all selling of iPhones without charging bricks in them while charging the Cupertino giant around $2.3 million in fines.

Apple makes a plan to Appeal

Apple spokesperson in a conversation with Reuters revealed that they’re going to work with  Brazilian consumer protection agency Senacon in order to ‘resolve their concerns’ while also going ahead and appealing the decision.

Apple said, “We have already won several court rulings in Brazil on this matter and we are confident that our customers are aware of the various options for charging and connecting their devices.”

In 2021, when it was first fined by the Brazilian court, Apple at the time had stated that vomiting power adapters helped reduce the manufacturing processes needed for each unit. In its 2021 Environmental Progress Report, Apple claimed that this decision could help save 861,000 tons of copper, zinc, and tin. The omission also resulted in a smaller box size, which allowed for carrying 70 percent more iPhone 12 boxes, reducing CO2 emissions along the way.

The government however wasn’t convinced. They stated that the company could have taken other measures like bringing USB type-C to its iPhones, allowing a universal charging approach. The authorities at the time had stated that this was a “deliberate discriminatory practice against consumers.”

The world wants a universal charger

Even though Apple feels it still remains pretty strong, the ground beneath its feet is shrinking along at an alarming rate.

Legislations are being passed to get rid of the lightning connector in favor of the more universal USB Type-C connector. The biggest blow was when the European Union made it mandatory for smartphones to come with USB Type-C charging support.

And now, other nations are following this, with even Indian laws now working on standardizing USB Type-C as the universal port for smartphones, in order to make it more convenient for the citizens while also helping prevent e-waste generation.

And in case you didn’t know, India is one of Apple’s largest markets. As per a recent Counterpoint Research, Apple shipped over 1 million iPhones to India in the second quarter of 2022 alone, capturing 3 percent by volume and 12 percent by value market share.

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