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Complete list of startups shortlisted for Google’s $4 million Black Founders Fund



Data Science vs. Data Analytics: The In-between

The complete list of 60 eligible black-founded startups across Africa selected for the second cohort of Google for Startups Black Founders Fund (BFF) for Africa. The startups joining the program will receive a total of $ 4 million in funding and support to enable them to scale up their ongoing work.

Each of the selected startups will receive support in the form of a 6-month training program that includes access to a network of mentors to assist in tackling challenges that are unique to them.  They will also be part of tailored workshops, support networks, and community-building sessions. The 60 grantees will also get non-dilutive awards of between $50,000 and $100,000 and up to $200,000 in Google Cloud credit.

The grantees, made up of 50% women-led businesses, hail from Botswana,  Cameroon, Ethiopia, Ghana, Kenya, Nigeria, Rwanda, Senegal, South Africa, and Uganda. They specialize in sectors such as fintech, healthcare, e-commerce, logistics, tech, education, hospitality, and smart cities. The top five countries with the most startups selected for the program are Nigeria with twenty-three grantees, Kenya with twelve grantees, Rwanda with six grantees, South Africa with five grantees, and Uganda with four grantees. Botswana and Senegal have one selected startup each,  Cameroon and Ghana both have three grantees each while Ethiopia has two selected grantees.

Funding for the Google for Startup Black Founders Fund will be distributed through Google’s implementation partner,  CcHUB. “The equity-free cash assistance to startups will enable them to take care of immediate needs such as paying staff, funding inventory, and maintaining software licenses. This is to help the grantees buffer the cost of taking on debt in the early stages of their business as many of them do not have steady revenue streams yet”, Aiyegbusi concludes.

Funding Black founders in Africa fuels generational and systemic change. The Google for Startups Black Founders Fund for Africa program reinforces Google’s commitment to empowering entrepreneurs and startups in the region as a vital prerequisite to driving employment and growth on the continent.

Below is the list of the 60 startups  that were selected for the second cohort of the Black Founders Fund in Africa:

S/N Name  Country About
1. Agrikool South Africa Agrikool is an agritech platform that connects farming producers and buyers to a fair and reliable market.
2. Ajua Kenya Ajua is an end-to-end operating system for SMEs to build a credible online presence, get feedback on their businesses and manage the relationship with their customers
3. Awabah Nigeria Awabah is a digital pensions platform for Africa’s workforce
4. BAG Innovation  Rwanda BAG Innovation is a virtual and gamified platform that offers real-time access to experiential learning for university students and recent graduates
5. Bailport Rwanda Baliport is a cross-border, multi-currency payment platform focused on enabling intra-Africa & Africa outbound money transfers through blockchain.
6. Bee Cameroon Bee finances motorcycles to drivers while also providing training and access to jobs.
7. Bookings Africa Nigeria Bookings Africa enables Africa’s gig workforce to digitise and monetize their skills by connecting clients efficiently and transparently to skilled talent across Africa.
8. Brastorne Botswana Brastorne connects the unconnected in Africa, enabling rural villages to have access to the digital world without smartphones or data.
9. Built Ghana Built enables access to business and financial tools for Sub-Saharan African small and medium-sized businesses (SMBs).
10. BuuPass Kenya BuuPass is a travel startup – building digital rails for Africa’s intercity transport industry and supporting bus, train & flight transportation
11. Cauri Money Senegal Cauri Money is a cashless remittance platform helping African migrants move money from around the world into mobile wallets in Africa.
12. Clafiya Nigeria Clafiya connects individuals, families, and businesses to health practitioners – enabling access to convenient, quality, and affordable, on-demand primary care from their mobile phones
13. ClinicPesa Uganda ClinicPesa provides an easy-to-use platform where low-income users can set aside funds as low as $0.30 daily dedicated towards healthcare and get access to healthcare loans
14. COVA Cameroon COVA is a digital insurance platform that enables partner businesses to easily and seamlessly deliver insurance products to their users
15. CreditAIs South Africa CreditAIs provides credit scoring tools for micro-businesses and individuals that do not fit the existing traditional credit scoring models
16. DohYangu Kenya DohYangu enables end consumers in Africa to shop FMCG products & get cashback rewards at various retail stores, saving up to 25%
17. Easy Matatu Uganda Easy Matatu provides a mobile platform that allows commuters to book and pay for scheduled rides on vetted and inspected minibuses
18. Eden Life Nigeria Eden Life provides an operating system for receiving and rendering essential services in Africa – focused on offering food, cleaning, laundry, and beauty services to their customers.
19. Estate Intel  Nigeria Estate Intel  provides reliable data to businesses that are investing or operating in the African real estate space.
20. Eversend Uganda Eversend is a neobank, providing critical financial products in Sub-Saharan Africa – including cross-border financial services.
21. Exuus Rwanda Exuus empowers informal saving groups with a digital ledger, digital wallet, decentralised social credit score, and instant micro-loans to both groups and individuals.
22. Flex Finance Nigeria Flex Finance helps businesses in Africa to manage approval workflow, access credit, issue corporate cards to employees and make disbursements all from one platform.
23. FlexPay Kenya FlexPay is a merchant-embedded digital savings platform that rewards customers for saving up for purchases – a save now buy later (SNBL) solution at checkout.
24. Gamr Nigeria Gamr is an eSports tournament aggregation platform, helping African gamers discover tournaments they can play in and get rewarded for.
25. Garri Logistics  Ethiopia Garri Logistics matches shippers looking to move cargo with vehicle owners and drivers, while finding optimal route pairings to reduce empty miles.
26. Haul 247 Nigeria Haul247 is a logistics platform that connects manufacturing companies and farmers with trucks and warehouses.
27. Healthlane Cameroon Healthlane provides advanced comprehensive health screening and personalised plans, biometric monitoring, genetic analysis as well as in-person and virtual visits with top-rated doctors .
28. Healthtracka Nigeria Healthtracka is a platform that allows users access on-demand healthcare services in the comfort of their homes.
29.. HerVest Nigeria HerVest offers a highly secured, women-focused financial platform that enables women to participate in key financial services, with a focus on female farmers.
30. Kapsule Rwanda Kapsule is a data as a service company that helps healthcare providers, insurers, and pharmaceutical companies to make better decisions
31. Keep IT Cool  Kenya Keep IT Cool is an early-stage, fast-growing social enterprise that leverages technology to strengthen the African aquaculture and poultry value chain through cold chain and storage
32. KUDIGO Ghana KUDIGO offers an omni-channel digital commerce platform to empower micro and small businesses in Africa
33. Kyshi Nigeria Kyshi provides multi-currency accounts and remittance services to and from Africa
34. Leja Kenya Leja is an Android/USSD application enabling African micro-entrepreneurs to digitise all their business transactions and manage all their finance in one place
35. LifeBank Nigeria LifeBank leverages technology to provide value in multiple segments (production, marketplace and distribution) of the healthcare supply chain such as blood, oxygen and medical supplies
36. Mapha South Africa Mapha provides delivery as a service to businesses in peri-urban & township areas
37. Norebase Nigeria Norebase provides a single digital platform and technology tools for entrepreneurs and businesses to start, scale, and operate in any African country and the United States.
38. OneHealth Nigeria OneHealth is an online pharmacy & healthcare platform that provides access to medicines, healthcare information, and solutions (Laboratory services & Doctors)  to the last mile patient.
39. PesaChoice Rwanda PesaChoice bridges the gap in liquidity for low-middle income earners across the continent and drives access to financial services.
40. Pindo Rwanda Pindo is a cloud communication platform for businesses, optimised for developers.
41. Pivo Nigeria Pivo is a credit focused digital bank for trade, supporting businesses across Africa
42. QShop Nigeria QShop is an easy to use DIY e-commerce platform designed to help small and medium-sized businesses scale and sell better online.
43. Rekisa South Africa Rekisa helps businesses create their e-commerce websites and assists them with various digital marketing activities
44. Scrapays Inc Nigeria Scrapays is creating operating system infrastructure for the recycling value chain in developing nations.
45. Shiip Nigeria Shiip leverages web, mobile and API technology to connect individuals & businesses to delivery services in and out of Africa
46. Solutech (Kenya): Kenya Solutech helps field-sales teams to sell more  efficiently by leveraging powerful insights while providing FMCG companies with real-time data for day-to-day and strategic decision-making.
47. Spleet Nigeria Spleet leverages a ‘Rent Now, Pay Later’ model to drive its mission to ensure that every African can afford a space to live in.
48. Stears Nigeria Stears is a financial intelligence company providing subscription-based content & data to global professionals. Its mission is to build the world’s most trusted provider of African data.
49. Synnefa Kenya Synnefa is building Africa’s first mini-farm ERP connected to IoT sensors that provide soil data which is combined with farmer activity data to create a farmer experience score that is passed on to financial partners to use on their credit score.
50. Technovera South Africa Technovera is an innovative tech startup focused on technology inclusion through the development of simple technologies aimed at improving last mile access in Africa.
51. TERAWORK Nigeria TERAWORK is an online freelance marketplace focused on matching freelancers to service buyers.
52. TIBU Health Kenya TIBU Health is an omnichannel healthtech company connecting patients to healthcare services and professionals at a time and location of their choosing.
53. Topset Education Nigeria Topset Education is an edtech platform that makes quality education accessible to Africans everywhere.
54. TopUp Mama Kenya TopUp Mama enables restaurants in Africa to purchase food supplies, access financial services and manage their business.
55. Wellahealth Nigeria Wellahealth provides technology and financial tools to healthcare providers and patients to enable affordability and accessibility of healthcare in emerging markets.
56. Xente Uganda Xente is a digital financial platform with in-built spend management to support businesses across Africa
57. Zanifu Kenya Zanifu enable SMEs to purchase inventory and pay later
58. ZayRide Ethiopia ZayRide is a customer centric on-demand taxi service offering fast, convenient service throughout local areas in Ethiopia
59. Zuberi Ghana Zuberi is a fintech platform based out of Accra, built to provide financial products and services to salaried workers in a way they have never experienced before
60. Zuri Health Kenya Zuri Health provides affordable and accessible healthcare services to patients across Sub-Saharan Africa via mobile app, website, Whatsapp chatbot and SMS service.
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Introduction to Network Market Research and Competitive Analysis



Introduction to Network Market Research and Competitive Analysis

Market research and competitive analysis are crucial components of effective network management. By gathering and analyzing data about customer needs, market trends, and competitor activities, organizations can make informed decisions that drive business growth and success.

The Importance of Network Market Research and Competitive Analysis

Customer Insights: Market research helps organizations to gain a deeper understanding of customer needs, behaviors, and preferences. This information is critical for developing products, services, and marketing strategies that resonate with customers and drive business growth.

Market Trends: Understanding market trends is essential for staying ahead of the competition. Network market research provides organizations with valuable insights into current and future market trends, enabling them to make informed decisions about product development, pricing, and marketing.

Competitor Analysis: By analyzing competitor activities, organizations can gain a better understanding of the competitive landscape, identify potential threats, and develop strategies to stay ahead of the competition.

Key Components of Network Market Research and Competitive Analysis

Customer Surveys and Focus Groups: Gathering customer feedback through surveys and focus groups is a critical component of market research. This information helps organizations to understand customer needs and preferences, and make informed decisions about product development and marketing.

Market Segmentation: Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics. This information is critical for developing targeted marketing strategies and product offerings.

Competitive Intelligence: Competitive intelligence involves gathering and analyzing information about competitor activities, including product offerings, pricing, and marketing strategies. This information helps organizations to understand the competitive landscape and make informed decisions about product development, pricing, and marketing.

The Benefits of Network Market Research and Competitive Analysis

Improved Product Development: By understanding customer needs and preferences, organizations can develop products and services that better meet the needs of their target market.

Increased Market Share: Effective network market research and competitive analysis helps organizations to gain a deeper understanding of market trends and stay ahead of the competition, enabling them to capture a larger share of the market.

Increased Profitability: By making informed decisions about product development, pricing, and marketing, organizations can improve profitability and drive business growth.

Example: Sarah, a market research analyst for a large tech company, she is responsible for conducting market research and competitive analysis for the company. Through her efforts, Sarah has been able to gather valuable insights into customer needs and preferences, as well as market trends and competitor activities. This information has been critical for the company’s product development and marketing strategies, leading to increased market share and profitability.

Best Practices for Network Market Research and Competitive Analysis

Set Clear Objectives: Before conducting market research or competitive analysis, it’s important to have clear objectives in mind. This helps to ensure that the information gathered is relevant and useful for decision-making.

Use Multiple Data Sources: Gathering data from a variety of sources can provide a more comprehensive picture of the market and help to validate findings. This can include sources such as customer surveys, focus groups, industry reports, and competitor websites.

Use a Mixed Methodology: Combining qualitative and quantitative research methods can provide a more in-depth understanding of customer needs, behaviors, and preferences. For example, using a combination of customer surveys and focus groups can provide both numerical data and anecdotal evidence.

Keep Up-to-Date: Market trends and competitor activities are constantly evolving, so it’s important to regularly conduct market research and competitive analysis to stay informed. This can be done on an annual or bi-annual basis, depending on the organization’s needs.

Collaborate with Other Teams: Market research and competitive analysis can benefit from collaboration with other teams within the organization, such as product development, sales, and marketing. This can help to ensure that the information gathered is relevant and useful for decision-making across the organization.

Network Market Research and Competitive Analysis Tools

Survey Tools: Online survey tools, such as SurveyMonkey and Google Forms, can be used to gather customer feedback through surveys and focus groups. These tools are user-friendly and allow organizations to gather data quickly and efficiently.

Market Intelligence Platforms: Market intelligence platforms, such as CB Insights and Owler, provide organizations with access to industry reports, competitor data, and market trends. These platforms are a valuable resource for organizations looking to gain a deeper understanding of the market.

Data Analytics Tools: Data analytics tools, such as Google Analytics and Tableau, can be used to analyze customer data, market trends, and competitor activities. These tools provide organizations with valuable insights into customer behavior and market trends, enabling them to make informed decisions about product development and marketing.

Example: John, a market research manager at a large retail company, is utilizing a combination of survey tools, market intelligence platforms, and data analytics tools to gather and analyze data about customer needs, market trends, and competitor activities. With this information, John is able to make informed decisions about product development, pricing, and marketing, leading to increased market share and profitability for the company.


Network market research and competitive analysis are essential components of effective network management. By using the right tools and following best practices, organizations can gather valuable insights into customer needs, market trends, and competitor activities, enabling them to make informed decisions that drive business growth and success.

Stay ahead of the competition and invest in network market research and competitive analysis today.

By gathering and analyzing data about customer needs, market trends, and competitor activities, organizations can make informed decisions that drive business growth and success. So start building your network and gather valuable insights today!



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The Power of Network Entrepreneurship and Innovation



The Power of Network Entrepreneurship and Innovation

Have you ever heard of the saying, “It’s not what you know, but who you know”? This statement holds true in many aspects of life, including business. Network entrepreneurship and innovation are powerful tools that can help young African entrepreneurs grow their businesses and succeed in today’s competitive marketplace.

What is Network Entrepreneurship?

Network entrepreneurship is the process of building relationships and networks within a community to create business opportunities and drive innovation. This type of entrepreneurship involves leveraging the power of connections to bring together people, resources, and ideas to create something new and valuable.

The Benefits of Network Entrepreneurship

Access to Resources and Support One of the biggest benefits of network entrepreneurship is the access to resources and support that entrepreneurs can gain from their connections. Whether it’s financial support, mentorship, or introductions to potential customers, having a strong network can provide entrepreneurs with the resources they need to grow their businesses.

Collaboration and Innovation Another benefit of network entrepreneurship is the ability to collaborate and innovate with others. By bringing together people from different backgrounds and industries, entrepreneurs can generate new ideas and find creative solutions to challenges.

Increased Visibility and Opportunities Finally, network entrepreneurship can also increase visibility and create new opportunities for entrepreneurs. Having a strong network can help entrepreneurs reach new customers, secure new partnerships, and gain exposure to new markets.

The Growth of the African Startup Ecosystem

In recent years, the African startup ecosystem has experienced significant growth, with more and more young entrepreneurs turning to network entrepreneurship to drive innovation and growth. With the support of organizations like the African Development Bank and venture capital firms like CRE Venture Capital, African entrepreneurs are building networks and collaborating to create new and exciting business opportunities.

One example of a successful African startup that leveraged network entrepreneurship is Jumia, an online marketplace that allows African consumers to buy and sell products online. Jumia was founded in 2012 and has since grown to become one of the largest e-commerce platforms in Africa, with operations in over 14 countries.

The success of Jumia is a testament to the power of network entrepreneurship in Africa. By leveraging its network of customers, suppliers, and investors, Jumia has been able to grow and innovate, becoming a leading player in the African e-commerce market.

What is Innovation?

Innovation refers to the process of creating something new and valuable. In the context of entrepreneurship, innovation is often associated with the development of new products, services, or business models.

Why is Innovation Important for Entrepreneurs?

Competitive Advantage Innovation is critical for entrepreneurs because it provides a competitive advantage in the marketplace. By developing new and unique products or services, entrepreneurs can differentiate themselves from their competitors and stand out in the market.

Increased Revenue Innovation can also lead to increased revenue for entrepreneurs. By introducing new and improved products, entrepreneurs can tap into new markets and reach new customers, driving sales and growth.

Improved Customer Experience Finally, innovation can also improve the customer experience. By continually improving their products and services, entrepreneurs can meet the changing needs and preferences of their customers, resulting in increased customer loyalty and satisfaction.

The Rise of Fintech in Africa

One example of innovation in Africa is the rise of fintech, or financial technology. With the help of innovative technology, fintech companies are providing African consumers with access to financial services that were previously unavailable, such as mobile banking, online lending, and digital payments.

One of the most successful fintech companies in Africa is M-Pesa, a mobile money and financial services platform founded in Kenya in 2007. M-Pesa revolutionized financial services in Kenya by providing millions of people with access to financial services through their mobile phones. The company’s success has since inspired similar services in other African countries and around the world.

M-Pesa’s success is a clear example of how innovation can drive growth and improve access to financial services for people in Africa. The company’s innovative technology has provided millions of people with access to financial services that were previously unavailable, helping to increase financial inclusion and drive economic growth in Kenya and beyond.

How to Leverage Network Entrepreneurship and Innovation for Success

Build Strong Relationships To be successful in network entrepreneurship, it’s important to build strong relationships with others in your community. This means reaching out to potential partners, investors, and customers and actively working to build and maintain these relationships.

Foster a Culture of Innovation Innovation is key to success in entrepreneurship, and entrepreneurs need to foster a culture of innovation within their businesses. This means encouraging employees to come up with new ideas, testing new products and services, and continually improving upon existing offerings.

Stay Up-to-Date on Industry Trends Finally, it’s important for entrepreneurs to stay up-to-date on industry trends and emerging technologies. By staying informed about the latest developments in their industries, entrepreneurs can identify new opportunities for innovation and stay ahead of the competition.


In conclusion, network entrepreneurship and innovation are powerful tools for young African entrepreneurs looking to grow their businesses and succeed in today’s competitive marketplace. By building strong relationships, fostering a culture of innovation, and staying informed about industry trends, entrepreneurs can leverage these tools to drive growth and create new and exciting business opportunities.

We hope this blog post has provided valuable insights and inspiration for young African entrepreneurs. We believe that with the right approach and the right mindset, network entrepreneurship and innovation can help drive economic growth and improve the lives of people in Africa and around the world.



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Usain Bolt Gets Duped Of $12 Million Savings



Usain Bolt Gets Duped Of $12 Million Savings

Usain Bolt, the Olympic sprinting champion from Jamaica, lost millions of dollars in his account with Kingston-based Stocks and Securities Ltd.

The legal team for the racing star stated they are prepared to launch a lawsuit if doing so would allow them to recoup the $12 million that inexplicably vanished from Bolt’s account.

According to a statement made by Bolt’s attorneys, there is reportedly just $12,000 still in Usain Bolt’s account.

“The account was part of Bolt’s retirement and lifetime savings,” his lawyer, Linton P. Gordon, told Fortune magazine over the phone. It’s distressing news for anyone, and certainly in the case of Mr Bolt, who established this account as part of his private pension,” Gordon said on Wednesday.

“We will be going to court with the matter” if the company does not return the funds, Gordon said. It is a grave disappointment, and we are hoping that the matter will be resolved in a way that Mr Bolt will recover his money and be able to live in peace.”

The business’ response was: Stocks & Securities Ltd. stated in a statement on January 12 that it had informed law authorities of the fraudulent activities by a former employee.

It said that it has tightened standards and taken steps to safeguard consumers’ assets.

The “alleged fraudulent operations at SSL that are reported to have affected the accounts of Mr. Usain Bolt and other persons” are being investigated, according to a second statement made on Monday by the Jamaica Constabulary Force.

The Jamaican government participates: Nigel Clarke, the finance minister for Jamaica, asserted SSL had perpetrated “alarming and vile fraud” on Tuesday night and vowed to “bring all perpetrators to account.”

According to the Associated Press, Mr. Bolt’s account with the business was established as a pension for both of his parents as well as the eight-time Olympic gold medalist sprinter.

After dominating the sprinting world for a decade, reviving a sport ravaged by drug scandals, and becoming as well-known as Muhammad Ali, Bolt announced his retirement in 2017.



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