Facebook is disappearing from websites as users demand privacy


Recently, Users could log in through Facebook with ease without having to create a new username and password when looking for a new laptop on Dell’s website. Now that option is gone.

Dell is not alone. Other big brands, including Best Buy, Ford Motor, Pottery Barn, Nike, Patagonia, Match, and Amazon’s video-streaming service Twitch, have removed the ability to sign in with Facebook. It’s a marked departure from just a few years ago, when Facebook logins were plastered all over the internet, often with buttons that let you sign in with Google, Twitter, or LinkedIn.

Revenues are expected to decline for the second straight period in the third quarter. Late last year, Facebook changed its name to Meta, reflecting the company’s efforts to move away from social media and toward a futuristic metaverse, where people work, play, and learn in virtual worlds. And in a nod to changes in consumer behavior, Meta said in July that VR users would be able to access the headsets without their Facebook credentials.

Rakesh Soni, CEO of digital identity management firm LoginRadius, said many companies once viewed social logins as an easy-to-use method to allow customers to securely access their sites without having to set up dozens of usernames and passwords.

It was supposed to be a win-win — for online businesses, major Internet companies, and advertisers.

Websites can capitalize on the growing popularity of social media and reduce the likelihood that potential customers will get bored and bail before completing a transaction. Facebook and Google will benefit from all the data they’ll collect about where users are spending their time and what kinds of things they’re buying. Advertisers can promote their products more efficiently with better targeting

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