Connect with us

Finance

YouTube aim to surpass Tik-Tok by expanding its Partner Program and revenue-sharing for shorts

Published

on

It is challenging for producers on applications like TikTok to make a living solely from their material because no short-form video platform has completely worked out how to divide ad money. Today, however, YouTube made significant modifications to its YouTube Partner Program, enabling creators to profit from advertising on Shorts, a service that competes with TikTok.

Shorts makers can now be accepted into the YouTube Partner Program, which entitles them to ad money. For eligibility in the current Partner Program, YouTubers must have 4,000 view hours and more than 1,000 followers. Shorts creators who have at least 10 million platform views in the past 90 days are now eligible to join the Partner Program. These creators will get paid as Partner Program participants.

According to YouTube Chief Product Officer Neal Mohan, “I’m delighted to announce that this is the first time that meaningful revenue sharing is being offered for short-form video on any network at scale.” He’s correct. TikTok has been experimenting with ad revenue sharing, although it seems that its efforts are more focused on the advertiser than the creator, as only the top 4% of all TikTok videos can be made money through its TikTok Pulse program. Generally speaking, TikTok’s Creator Fund has become less and less profitable for creators.

“For me, Shorts’ main advantage is that it expands my audience and attracts new members to my neighborhood. However, my long-form writing generates a lot more money. There has therefore been a trade-off, according to YouTuber Kris Collins (KallMeKris). “That is why it is such a big deal that the Partner Program will be coming to Shorts. I’ll be able to support myself using both formats.

TikTok and other short-form video apps haven’t unveiled a similar revenue-sharing program yet because it’s trickier to figure out how to fairly split ad revenue on an algorithmically-generated feed of short videos. You can’t embed an ad in the middle of a video — imagine watching a 30-second video with an eight-second ad in the middle — but if you place ads between two videos, who would get the revenue share? The creator whose video appeared directly before or after it? Or, would a creator whose video you watched earlier in the feed deserve a cut too, because their content encouraged you to keep scrolling?

Finance

Introduction to Network Market Research and Competitive Analysis

Published

on

Introduction to Network Market Research and Competitive Analysis

Market research and competitive analysis are crucial components of effective network management. By gathering and analyzing data about customer needs, market trends, and competitor activities, organizations can make informed decisions that drive business growth and success.

The Importance of Network Market Research and Competitive Analysis

Customer Insights: Market research helps organizations to gain a deeper understanding of customer needs, behaviors, and preferences. This information is critical for developing products, services, and marketing strategies that resonate with customers and drive business growth.

Market Trends: Understanding market trends is essential for staying ahead of the competition. Network market research provides organizations with valuable insights into current and future market trends, enabling them to make informed decisions about product development, pricing, and marketing.

Competitor Analysis: By analyzing competitor activities, organizations can gain a better understanding of the competitive landscape, identify potential threats, and develop strategies to stay ahead of the competition.

Key Components of Network Market Research and Competitive Analysis

Customer Surveys and Focus Groups: Gathering customer feedback through surveys and focus groups is a critical component of market research. This information helps organizations to understand customer needs and preferences, and make informed decisions about product development and marketing.

Market Segmentation: Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics. This information is critical for developing targeted marketing strategies and product offerings.

Competitive Intelligence: Competitive intelligence involves gathering and analyzing information about competitor activities, including product offerings, pricing, and marketing strategies. This information helps organizations to understand the competitive landscape and make informed decisions about product development, pricing, and marketing.

The Benefits of Network Market Research and Competitive Analysis

Improved Product Development: By understanding customer needs and preferences, organizations can develop products and services that better meet the needs of their target market.

Increased Market Share: Effective network market research and competitive analysis helps organizations to gain a deeper understanding of market trends and stay ahead of the competition, enabling them to capture a larger share of the market.

Increased Profitability: By making informed decisions about product development, pricing, and marketing, organizations can improve profitability and drive business growth.

Example: Sarah, a market research analyst for a large tech company, she is responsible for conducting market research and competitive analysis for the company. Through her efforts, Sarah has been able to gather valuable insights into customer needs and preferences, as well as market trends and competitor activities. This information has been critical for the company’s product development and marketing strategies, leading to increased market share and profitability.

Best Practices for Network Market Research and Competitive Analysis

Set Clear Objectives: Before conducting market research or competitive analysis, it’s important to have clear objectives in mind. This helps to ensure that the information gathered is relevant and useful for decision-making.

Use Multiple Data Sources: Gathering data from a variety of sources can provide a more comprehensive picture of the market and help to validate findings. This can include sources such as customer surveys, focus groups, industry reports, and competitor websites.

Use a Mixed Methodology: Combining qualitative and quantitative research methods can provide a more in-depth understanding of customer needs, behaviors, and preferences. For example, using a combination of customer surveys and focus groups can provide both numerical data and anecdotal evidence.

Keep Up-to-Date: Market trends and competitor activities are constantly evolving, so it’s important to regularly conduct market research and competitive analysis to stay informed. This can be done on an annual or bi-annual basis, depending on the organization’s needs.

Collaborate with Other Teams: Market research and competitive analysis can benefit from collaboration with other teams within the organization, such as product development, sales, and marketing. This can help to ensure that the information gathered is relevant and useful for decision-making across the organization.

Network Market Research and Competitive Analysis Tools

Survey Tools: Online survey tools, such as SurveyMonkey and Google Forms, can be used to gather customer feedback through surveys and focus groups. These tools are user-friendly and allow organizations to gather data quickly and efficiently.

Market Intelligence Platforms: Market intelligence platforms, such as CB Insights and Owler, provide organizations with access to industry reports, competitor data, and market trends. These platforms are a valuable resource for organizations looking to gain a deeper understanding of the market.

Data Analytics Tools: Data analytics tools, such as Google Analytics and Tableau, can be used to analyze customer data, market trends, and competitor activities. These tools provide organizations with valuable insights into customer behavior and market trends, enabling them to make informed decisions about product development and marketing.

Example: John, a market research manager at a large retail company, is utilizing a combination of survey tools, market intelligence platforms, and data analytics tools to gather and analyze data about customer needs, market trends, and competitor activities. With this information, John is able to make informed decisions about product development, pricing, and marketing, leading to increased market share and profitability for the company.

Conclusion

Network market research and competitive analysis are essential components of effective network management. By using the right tools and following best practices, organizations can gather valuable insights into customer needs, market trends, and competitor activities, enabling them to make informed decisions that drive business growth and success.

Stay ahead of the competition and invest in network market research and competitive analysis today.

By gathering and analyzing data about customer needs, market trends, and competitor activities, organizations can make informed decisions that drive business growth and success. So start building your network and gather valuable insights today!

 

 

Continue Reading

Finance

The Power of Network Entrepreneurship and Innovation

Published

on

The Power of Network Entrepreneurship and Innovation

Have you ever heard of the saying, “It’s not what you know, but who you know”? This statement holds true in many aspects of life, including business. Network entrepreneurship and innovation are powerful tools that can help young African entrepreneurs grow their businesses and succeed in today’s competitive marketplace.

What is Network Entrepreneurship?

Network entrepreneurship is the process of building relationships and networks within a community to create business opportunities and drive innovation. This type of entrepreneurship involves leveraging the power of connections to bring together people, resources, and ideas to create something new and valuable.

The Benefits of Network Entrepreneurship

Access to Resources and Support One of the biggest benefits of network entrepreneurship is the access to resources and support that entrepreneurs can gain from their connections. Whether it’s financial support, mentorship, or introductions to potential customers, having a strong network can provide entrepreneurs with the resources they need to grow their businesses.

Collaboration and Innovation Another benefit of network entrepreneurship is the ability to collaborate and innovate with others. By bringing together people from different backgrounds and industries, entrepreneurs can generate new ideas and find creative solutions to challenges.

Increased Visibility and Opportunities Finally, network entrepreneurship can also increase visibility and create new opportunities for entrepreneurs. Having a strong network can help entrepreneurs reach new customers, secure new partnerships, and gain exposure to new markets.

The Growth of the African Startup Ecosystem

In recent years, the African startup ecosystem has experienced significant growth, with more and more young entrepreneurs turning to network entrepreneurship to drive innovation and growth. With the support of organizations like the African Development Bank and venture capital firms like CRE Venture Capital, African entrepreneurs are building networks and collaborating to create new and exciting business opportunities.

One example of a successful African startup that leveraged network entrepreneurship is Jumia, an online marketplace that allows African consumers to buy and sell products online. Jumia was founded in 2012 and has since grown to become one of the largest e-commerce platforms in Africa, with operations in over 14 countries.

The success of Jumia is a testament to the power of network entrepreneurship in Africa. By leveraging its network of customers, suppliers, and investors, Jumia has been able to grow and innovate, becoming a leading player in the African e-commerce market.

What is Innovation?

Innovation refers to the process of creating something new and valuable. In the context of entrepreneurship, innovation is often associated with the development of new products, services, or business models.

Why is Innovation Important for Entrepreneurs?

Competitive Advantage Innovation is critical for entrepreneurs because it provides a competitive advantage in the marketplace. By developing new and unique products or services, entrepreneurs can differentiate themselves from their competitors and stand out in the market.

Increased Revenue Innovation can also lead to increased revenue for entrepreneurs. By introducing new and improved products, entrepreneurs can tap into new markets and reach new customers, driving sales and growth.

Improved Customer Experience Finally, innovation can also improve the customer experience. By continually improving their products and services, entrepreneurs can meet the changing needs and preferences of their customers, resulting in increased customer loyalty and satisfaction.

The Rise of Fintech in Africa

One example of innovation in Africa is the rise of fintech, or financial technology. With the help of innovative technology, fintech companies are providing African consumers with access to financial services that were previously unavailable, such as mobile banking, online lending, and digital payments.

One of the most successful fintech companies in Africa is M-Pesa, a mobile money and financial services platform founded in Kenya in 2007. M-Pesa revolutionized financial services in Kenya by providing millions of people with access to financial services through their mobile phones. The company’s success has since inspired similar services in other African countries and around the world.

M-Pesa’s success is a clear example of how innovation can drive growth and improve access to financial services for people in Africa. The company’s innovative technology has provided millions of people with access to financial services that were previously unavailable, helping to increase financial inclusion and drive economic growth in Kenya and beyond.

How to Leverage Network Entrepreneurship and Innovation for Success

Build Strong Relationships To be successful in network entrepreneurship, it’s important to build strong relationships with others in your community. This means reaching out to potential partners, investors, and customers and actively working to build and maintain these relationships.

Foster a Culture of Innovation Innovation is key to success in entrepreneurship, and entrepreneurs need to foster a culture of innovation within their businesses. This means encouraging employees to come up with new ideas, testing new products and services, and continually improving upon existing offerings.

Stay Up-to-Date on Industry Trends Finally, it’s important for entrepreneurs to stay up-to-date on industry trends and emerging technologies. By staying informed about the latest developments in their industries, entrepreneurs can identify new opportunities for innovation and stay ahead of the competition.

Conclusion

In conclusion, network entrepreneurship and innovation are powerful tools for young African entrepreneurs looking to grow their businesses and succeed in today’s competitive marketplace. By building strong relationships, fostering a culture of innovation, and staying informed about industry trends, entrepreneurs can leverage these tools to drive growth and create new and exciting business opportunities.

We hope this blog post has provided valuable insights and inspiration for young African entrepreneurs. We believe that with the right approach and the right mindset, network entrepreneurship and innovation can help drive economic growth and improve the lives of people in Africa and around the world.

 

 

Continue Reading

Finance

Usain Bolt Gets Duped Of $12 Million Savings

Published

on

Usain Bolt Gets Duped Of $12 Million Savings

Usain Bolt, the Olympic sprinting champion from Jamaica, lost millions of dollars in his account with Kingston-based Stocks and Securities Ltd.

The legal team for the racing star stated they are prepared to launch a lawsuit if doing so would allow them to recoup the $12 million that inexplicably vanished from Bolt’s account.

According to a statement made by Bolt’s attorneys, there is reportedly just $12,000 still in Usain Bolt’s account.

“The account was part of Bolt’s retirement and lifetime savings,” his lawyer, Linton P. Gordon, told Fortune magazine over the phone. It’s distressing news for anyone, and certainly in the case of Mr Bolt, who established this account as part of his private pension,” Gordon said on Wednesday.

“We will be going to court with the matter” if the company does not return the funds, Gordon said. It is a grave disappointment, and we are hoping that the matter will be resolved in a way that Mr Bolt will recover his money and be able to live in peace.”

The business’ response was: Stocks & Securities Ltd. stated in a statement on January 12 that it had informed law authorities of the fraudulent activities by a former employee.

It said that it has tightened standards and taken steps to safeguard consumers’ assets.

The “alleged fraudulent operations at SSL that are reported to have affected the accounts of Mr. Usain Bolt and other persons” are being investigated, according to a second statement made on Monday by the Jamaica Constabulary Force.

The Jamaican government participates: Nigel Clarke, the finance minister for Jamaica, asserted SSL had perpetrated “alarming and vile fraud” on Tuesday night and vowed to “bring all perpetrators to account.”

According to the Associated Press, Mr. Bolt’s account with the business was established as a pension for both of his parents as well as the eight-time Olympic gold medalist sprinter.

After dominating the sprinting world for a decade, reviving a sport ravaged by drug scandals, and becoming as well-known as Muhammad Ali, Bolt announced his retirement in 2017.

 

 

Continue Reading

Trending